http://www.ei-resource.org/ 3010-375 http://www.ei-resource.org/personal-care-products/toothpaste/forever-bright-aloe-vera-toothgel/ After trying a number of other "natural" brands of toothpaste I found this one in the local health store chain (Holland & Barrett - UK). I initially hesitated in buying it because it cost considerably more than some other toothpastes. I am now very glad I went ahead and took that first tube home! This aloe vera toothgel feels very gentle on the mouth and I have to agree with the manufacturer that it is very soothing. I have often spat out blood while brushing my teeth due to bleeding gums but the occurence of this has been much reduced over the 6 months I've been using this product. It also leaves my teeth feeling fresh and shiny. Other natural brands have left a strange feeling on my teeth when running my tongue over them that put me off them completely. Again as the manufacturer states their toothgel does indeed leave teeth looking white - very impressive considering the product contains none of the usual whitening additives. Those with acute sensitivities may find sodium lauryl sulfate and sodium benzoate in the formulation to be a problem but if not this is a great toothgel. ]]> Wed, 05 Aug 2009 11:32:23 +0100