I really wanted to like this toothpaste as I do admire Tom's of Maine as a company. They have done a lot to bring products based on natural ingredients into the mainstream.

I can't really fault this toothpaste for it's cleaning ability. It wasn't particularly great at making my teeth really shiny and white but there is a baking soda version available which no doubt produces better results in this area.

The main problem I had with this product is the strange feeling it left after use. Rather than leaving my teeth feeling smooth and polished they felt rather rough and the sensation I got when running my tongue over them was very odd. I don't know if other people would notice this but it really put me off using it. This is not something I have experienced with other toothpastes.

Another concern I have is that Tom's of Maine seem intent on adding fluoride to almost all of their toothpastes. Far from being a "wonder additive" that protects teeth it has been implicated in causing excessive calcification of various body tissues, inhibiting important enzymes, and contributing to a number of cancers (Detoxify or Die, Rogers). I'd advise people to do a little research into fluoride before using fluoridated toothpaste or drinking fluoridated water.

Prices are also a little higher than other brands but not excessively so.

I was left feeling disappointed with this toothpaste when I tried it and have since found much better alternatives that also use natural ingredients...and no fluoride.