Contains calcium and silica for gently cleaning teeth.

"Dear Friends - Tom's of Maine is pleased to introduce Silly Strawberry Fluoride-Free Toothpaste for children. We use calcium and silica to gently clean, and our delicious real fruit flavor appeals to your child's taste - not artificial sparkles and bubble gum flavors. With Tom's of Maine, brushing is an experience you'll both enjoy! Please let us know what you think." ~ Kate & Tom Chappell

Fluoride-free - Some parents feel their children get enough cavity-fighting fluoride in the foods they eat and the water they drink, and so don't want fluoride in their child's toothpaste. Other parents want to avoid fluoride altogether. We produce a fluoride-free toothpaste because we respect our customers' diverse needs and interest.

(from Drugstore.com)