Why Tartar Control & Whitening Toothpaste? Tom's Tartar Control & Whitening Toothpaste helps you control tartar buildup and whitening teeth, every time you brush, without artificial ingredients or harsh abrasives that can damage enamel.

What is tartar? Tartar forms in the mouth when plaque mineralizes resulting in a hard deposit on teeth that can only be removed by a dentist or hygienist.

Removes stains & whitens teeth - The silica in our toothpaste improves cleaning and removes stains that form on your teeth over time, making your teeth whiter.

Fluoride-free formula - Some people do not want fluoride in their toothpaste. We produce a fluoride-free toothpaste because we respect our customers' diverse needs and interests.

Take the 5-day flavor test - Our natural flavor comes from pure peppermint oils. It is never artificially sweetened with saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. Use Tom's for 5 days. Then try your regular brand. We'll wager you'll stay with the clean, refreshing taste of Tom's.

(from Drugstore.com)