EiR Blog

It wasn’t a 100% victory and there’s still a long way to go, but Public Health England dropped a bombshell in August. Seemingly out of nowhere, one of the most important health bodies in the country declared that not only are e-cigarettes 95% less harmful than tobacco, but could also become an important weapon in fighting smoking by being dispensed as a licensed medicine. Veteran vapers enjoyed a wry smile and carried on – because it was not really news to them. Anti-tobacco campaigners, cancer sufferers, health practitioners and e-cigarettes traders and scientists have long held the belief that replacing a stick that contains several thousand toxins with one that contains far fewer can only be a healthier option. Surely? What the PHE statement did do was bring vaping back into the public consciousness, or introduce some people to it in the first place. BBC Radio 5 live ran a...